Irvine electric vehicle maker Karma Automotive said it hired Greg Tarr to be chief strategy officer.
Tarr had previously served as a founding member of the automaker’s advisory board since April. He’s also founding partner of Bellevue, Wash.-based CrossPacific Capital LLC.
He’s now charged with helping the automaker with its strategy around new products and new forms of business.
The hire is one of several in the past few months for Karma’s C-suite, which has been undergoing rapid change since the automaker laid out plans to remake itself as more than just a vehicle manufacturer.
Positions more recently filled have also included a chief revenue officer, chief innovation officer, chief operating officer and three new vice presidents.
The company at the end of March also revealed a new electric vehicle chassis and, since that time, has announced a number of configurations for the platform including an autonomous van and all-electric version of the Revero.
“As Karma moves beyond the traditional automotive business model, we continue to seek a diverse range of talent who exhibit the disruptive strategies and entrepreneurial mindset adopted in tech hubs such as Silicon Valley,” Karma CEO Lance Zhou said in a statement. “Greg’s leadership experience in Silicon Valley automotive and mobility startups, global network, venture capital and Toyota background will be a valuable asset to Karma’s executive team.”
